Friday, January 18, 2019

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Staci Sheehy

Staci Sheehy, Director of Marketing & Research

Hi, Staci Sheehy (She-hee) here. I started working for Nathan in March. I was hired to manage marketing, social media, networking, conduct research on developments and development ground, track new projects coming to market and much more for @TheLotBook! I have a background in the restaurant and service industry, along with event planning, and networking. I come from a small town, Perry, Iowa. My mom is a retired beautician and my dad still works for Alliant Energy (now for over 30 years).

In my free time I enjoy music and I have continual interest in learning about wine. I like to decorate my new home and spend time with my best friend, my dog, a shih-poo, named Loki Bear,
whom is sometimes featured in our social media posts (Loki Lot Dog).

I’m excited to continue learning about real estate and how important ongoing development is in Des Moines and the surrounding areas to enable the growth of our community. I recently lived in Ankeny for two years and the amount of growth that happened in that time due to the development of Prairie Trail and Otter Creek is outstanding. With all the new businesses and homes, Ankeny is hardly recognizable! Here’s to hoping 2015 is an even more successful year in building, development, and land sales!

The Lot Book

Otter Creek is the perfect golf course development site with flat, daylight, and walk-out opportunities available. We have 10 home sites left in Plat 2. Many of the remaining home sites either back to Otter Creek Golf Course, or to a beautiful retention pond. Prices range from $70,000 up to $115,000, making Otter Creek an ideal location for both spec and custom homes. Ask me about future home site opportunities in Otter Creek!

The Lot Book

I’m excited to announce that Estates at Prairie Trail Plat 3 Lots 1-7 and 21-26 has been selected as the site for the HomeShowExpo 2015! I’m even more excited to announce that we have 9 of the 13 home sites sold. That only leaves us 4 home sites left for the show. If you are a builder and are interested in participating, please don’t hesitate to contact me for more information. Also, stay up to date with HomeShowExpo 2015 by searching #HS2015PrairieTrail on Twitter and Instagram!

Spring is in the Air, March 2014
After a successful year in 2013, Nathan Drew with Iowa Realty Commercial and The Lot Book is trying to reach out to potential clients and a bigger audience on social media. If you have not "Liked" us already on Facebook, please "Like" us! The Lot Book is also on Instagram as @TheLotBook. We will be uploading pictures that pertain to our business and also pictures around the Des Moines area that inspire us to do what we do on a daily basis. Whether it is a picture of the Des Moines skyline, a picture of recently developed ground, or anything to do with lots and development, we will be snapping away and sharing! We also happen to think we are very photogenic. Twitter is proved to be a viable medium for marketing real estate and advertising. Tweet us and we will tweet you back within 24 hours.

Ways to follow us on social media:
" "Like" us on Facebook by searching: The Lot Book in the subject field
" "Follow" us on Instagram @TheLotBook
" "Follow" us on Twitter @TheLotBook
" Download our app from the App Store! The Lot Book -it's FREE!

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The Lot Book

Actually, winter is already here and in full swing. While December may not be the best month for pouring concrete or closing property, it’s a great time for planning and reflecting. I’m 29 years old and have been in real estate, full-time, for seven years. I’m the product of the 2008 housing crisis. That was the year that I graduated from the University of Iowa and entered the working world.

2014 has been a good year, however not great. Closings for me were actually down about 20% from 2013. I think a lot of this is due to the weather that we experienced, as I have about 60 lots that were set to close in 2014 that weren’t finished in time. I think another factor that led to this is inflated lot and land prices. Over the past couple of years, people have been preaching about lot shortages. If anything, I think we are experiencing lot shortages in “the right price points”. It seems to me that $80,000+ lots have become the norm, and unfortunately, I don’t think that is sustainable. But don’t sweat it, I do have lots coming to market at the right price point in the right areas for 2015!

In planning for 2015, I’m relatively optimistic. Due to the price of lots and land, I think single family housing will remain about the same as 2014 (2,000+ starts), I think townhome building will increase since it seems that townhomes are both the new entry-level and downsizing product (specifically detached townhomes), and I think multifamily starts will gradually slow down as younger people want to own.

DECEMBER IS THE MONTH FOR GIVING.

December is the month for giving at The Lot Book. Starting with our social media! We will post every day in the month of December. For every ‘Like’, share, or retweet in the month of December, The Lot Book will donate $1 to Habitat for Humanity with a daily maximum of $100. Helping the less fortunate during the holiday season seems like the best way to give back. Even if it’s only $1 a day, we would like to think @TheLotBook is helping in a small way to help others in need.